Learn Chinese Mandarin and develop “Guanxi’, ensuring you are the first choice for Chinese hotel guests.
Did you know, trust in China is predominantly built on personal relationships known as “Guanxi”.
Instead of trusting online hotel reviews written by strangers, IHG Research indicated that 52% said they rely on word of mouth recommendations from family and friends. Unsatisfying service for one guest can lead to losing potential business. While 37.41% prefer traveling in groups of 2-5, large family trips are very common, with family bookings looking for up to 20 hotel rooms for up to 2 weeks.
54% of Chinese travelers in the survey stated that lack of Mandarin-speaking staff and information in Mandarin was the top-marked area for improvement.
Learn Chinese Mandarin and develop ‘Guanxi’, ensuring you are the first choice for Chinese hotel guests.