Go into detail about Google Analytics, so you can confidently find the information you need to ensure your company succeeds.
If you have been looking for a way to learn more about the people who visit your website, along with their needs and behaviours while there, Google Analytics is perfect for you. This is a free tool that you can connect to virtually any website, as long as you have access to the source code.
Once connected, Google Analytics can deliver almost any information you want regarding your web content, advertising efforts and the way your audience interacts with your web content.
While logging in for the first time can feel a bit overwhelming, a bit of knowledge about the tool can help you navigate with ease its user-friendly dashboard.
This course goes into detail about Google Analytics, so you can confidently find the information you need to ensure your company succeeds.
We begin by giving you a brief overview of Google Analytics, including how it works and why you should use it with every website you run.
Next, we give you information regarding navigating your dashboard, including details about widgets and how to customise the information you see.
We also give you a rundown of the most popular types of reports you can run.
Finally, we review information regarding campaign and conversion tracking.
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