Go into detail regarding retargeting on various web platforms. We begin by giving you an introduction to the concept of retargeting, including its benefits and examples.
Have you ever browsed an online store, only to have the products you viewed follow you from website to website? This is how retargeting works, and it is an excellent way to convert web browsers to consumers.
Retargeting ensures that your brand gets in front of those who have already expressed an interest in you over and over again. Studies show that repeated exposure to brand, ads and messages can have a positive effect on your bottom line. In fact, research indicates that 70% of people exposed to retargeting ads return to the original site to complete the transaction.
This course goes into detail regarding retargeting on various web platforms. We begin by giving you an introduction to the concept of retargeting, including its benefits and examples.
Next, we talk about how you can use Google AdWords and Analytics in your remarketing campaign.
We also review retargeting on Facebook, providing you with specific tools you can use to reach out to your web visitors.
Finally, we talk about retargeting on other platforms, such as Twitter and Instagram.
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