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The need to lead, model, and promote the organizational values within a customer service environment is essential for business success. This course will provide you with opportunities to explore your responsibilities within your role as a leader (supervisor or manager) in a customer service environment. This will help you know how to: Identify ways to establish links between excellence ...

While many companies promise to deliver an incredible customer experience, some are better at delivering than others. This course is designed around six critical elements of customer service that, when the company lives them, bring customers back to experience service that outdoes the competition. Specific learning objectives include: Demonstrate a customer service approach Understand ...

This course will help you introduce the different facets of Customer Relationship Management (CRM) to participants. It will also help you teach them how to identify who their customers really are, analyze the key components of CRM, and understand how it integrates within an organization. This course will help you know how to: Demonstrate an understanding of the terms and benefits of CRM on...

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. This ...

Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music). While this course is specifically for ...

As the Internet grows, it becomes more challenging to find the correct information from a reliable source in a timely manner. As research expert Gary Price puts it, "The haystack is growing and finding the needles takes more time and requires greater skill.” Discover how to conduct accurate Internet research by creating a search plan, searching both the surface web and the deep web, and staying...

Whether we choose to embrace them or cannot stand being interrupted by their calls, call centers are a business element that is here to stay. This course will help call center agents learn to make the most of their telephone-based work, including understanding the best ways to listen and be heard. Each phone interaction has elements of sales and customer service skills, which we will explore in...

Internet marketing is just what it sounds like: using the Internet to leverage your marketing strategy so that your company flourishes. If you are going to have an Internet marketing strategy, you need to be ready to establish or expand your digital presence and reach. First of all, it is important to understand how to market online and how to determine what results you are getting. Then, you can ...

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, reliable, consistent and responsive presence. Building a brand on social media has become a priority, for big as well as small businesses. Social media is where you find your audience, communicate with them and receive their feedback and suggest...

Your brand is the vehicle that propels your product or service into your customers’ lives and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to. This course will cover the basics of branding, including how to develop a visual identity from sta...